Saturday, July 19, 2008

Has Franken found a communications fix?

I have not been quiet about suggesting that Franken has some major communication problems. In fact, his communications problems have been the only real reason Norm Coleman has been in the lead so far during this campaign. Norm certainly can't run on his record!

Now it looks like Franken has finally gotten the communications help he needs. Washington Post’s Chris Cillizza reports:

Eric Schultz, national spokesman for former North Carolina senator John Edwards's 2008 presidential bid, has signed on as deputy campaign manager for the foundering Senate bid of entertainer Al Franken in Minnesota.

Schultz, who was heavily lobbied by national Democrats to take the job, will have a broad role in the campaign -- overseeing the communications, research and speechwriting arms.
That, dear readers, is the best bit of news I've seen in some time. In my mind, Schultz has three major tasks ahead of him, none of which have been done properly yet:
  1. Institute a "zero-tolerance policy" against Norm Coleman's attacks. All attacks should be cleared up within 24 hours, whether that involves responding directly or getting the subject changed.
  2. Re-introduce Al to Minnesotans. The first introduction was mired by irrelevant "scandals" dug up by Coleman to distract us from his own record.
  3. Relentlessly turn the conversation to the issues, where Coleman is the most vulnerable.
By mid-August, maybe even the Republican-biased SurveyUSA will show Franken gaining.

Cross-posted to MN Campaign Report.



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